Friday, 9 January 2009

Mars attacks!!


Everybody is  from space these days, for those with mainstream love/hate affairs it's one way to straddle the divide between  mass appeal and underground authentic subculturism. Claiming extra terrestrial origins separates your innermost esotericism and creative innovation from the gimmicky meme absorbing hordes. This is by no means a new notion, it's traceable from the Incas to the Pharoahs to Lee Scratch Perry to Sun Ra to Outkast and David Bowie with a notable mention for Weezy F. 

That said the biggest dance floor revolution of the past year has to be the reinvention of Day 'n' Nite the single by Arro'G.O.O.D'gant?! Music's newest signing Kid Cudi, the self proclaimed man on the moon, by Eyetalian crunkstrs Crookers. The bassline inspired and Bmore inflected remix struck a note with dancefloors in the Mediterranean this summer with the infection spreading west to a UK major label single realease and stupid Prydzy video. With its European dans appeal and the artists Americanny post-gangsta indie styling the track is delivering a statement of intent to mainstream markets.



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